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Sim Video Open House had 3D Appeal!


February 3, 2010

On January 28th, Sim Video hosted their 5th Annual Technology Open House, putting together an intimate showcase of some of the world’s top digital cinema technologies.

For the past five years, Sim Video has been hosting the event which draws hundreds of Toronto based production professionals looking to check out the next wave digital cinema technologies. Partnering with respected manufactures and local production industry suppliers like Sony, Precision Camera Inc. and Panasonic, the event has always delivered an incredible range of technical solutions including everything from prosumer HD cameras to digital cinema workhorses like the Sony F35 and Arri D21 but this years event had Stereoscopic appeal!

“In light of the recent box office success of James Cameron’s, Avatar, we wanted to ensure 3D products were well represented - local professionals have a real thirst for 3D knowledge right now and our event is the perfect platform to showcase these state-of-the-art production tools” said Rob Sim, President of Sim Video International. “Timing worked out perfectly and thanks to our friend Bill White at 3D Camera Company, we were able to secure Sony’s latest 3D camera system for a special demonstration.” The one-of-a-kind unit (which is now destined to shoot Carnivale in Brazil) was mounted on an sleek light-weight 3D Tangohead rig designed by Sebastien Laffoux who was also on-hand to answer questions. Amongst this year’s crowd were many of Canada’s finest DP’s including Rene Ohashi, Mike McMurray, Miroslaw Baszak, Jim Jeffries, Alwyn Kumst and Mitch Ness, each of whom took the time to test the 3D rig first-hand.

Though Sim hasn’t added 3D camera systems to their inventory, their Post Department is actively providing three Avid Adrenaline HD 3D post systems for the fourth installment of Resident Evil franchise titled “Afterlife.” Local representatives from Avid and Dynamix donated 3D glasses and demonstrated stereoscopic post production workflow using Avid’s trusted system and state-of-the-art 46” JVC 3D monitors. Editors at the event lined up to try their hand at 3D editing using demo footage from features like My Bloody Valentine and Coraline.

Other event highlights included Sim’s recently upgraded RED ONE camera with M-X sensor which was only released one-week ago. Complementing the RED camera, Sim displayed portable Video Assist, On-set Data Management tools and Digital Dailies services now provided through the company’s merger with Bling Digital last November. Screening of the new RED M-X footage revealed that the new sensor not only provides more light sensitivity and quieter blacks but the system is now said to deliver better dynamic range. Sim Video plans to upgrade the wealth of their RED camera inventory with new M-X sensors by the end February.

Also on display at the event were Panasonic’s new 85” and 65” supersized plasmas, portable green screen solutions by Technically Yours Inc. and a new vinyl mounted ND polarizer gel by Rosco. Budding location support company, Film and Event Solutions helped drape and stage the event and showed a variety of cost-effective location support tools. Rounding out the evening was, Canon Canada who displayed a number of steadfast lens options and digital camera products including the new Canon EOS 7D 18 megapixel Digital SLR. Fujinon also revealed their brilliant new line of PL mount lenses including their 18-85mm / T2.0 and 75-400mm / T2.8 digital cinema zoom lenses which are now both available through Sim Video.

“Our Open House is our biggest event of the year and it’s incredible to see so much support from our local production community” said John DeBoer, Director of HD Sales for Sim Video International Inc. “The calibre of professionals attending each year shows a growing interest in digital production solutions and tapeless acquistion tools. As new technology emerges, we are committed to making sure these new these tools are readily available to our local producers.”

About Sim Video

Sim Video is an international equipment rental house specializing in HD and emerging digital camera technologies and, post production tools. The company recently merged with Bling Digital to further expand their services to include video assist, on-set data management and digital dailies for RED ONE. Sim Video is also the first and only RED Certified Service Center in Canada. >


Josie Genovese, Director of Marketing and Communications