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Canada’s First RED Certified Service Center


November 2, 2009

TORONTO, Ontario (November 2, 2009) – Respected rental house Sim Video has been hand selected to become the first RED Certified Service Center in Canada by RED Digital Cinema. With an expected launch date of November 2, 2009, Sim Video will be prepared to service all Canadian owned RED ONE cameras and LCDs and, perform camera R3D data recovery services from their Toronto headquarters.

“This is an incredible opportunity for us to demonstrate our superior technical abilities. We have a team of highly skilled engineers and technicians who keep our entire inventory of cameras, lenses and accessories in optimal working condition so providing RED camera repair services will be a natural extension of what we already do on a daily basis,” said Rob Sim, President and CEO of Sim Video International Inc.

Sim Video has always been a strong advocate for the advancement of digital technologies and in fact, was the first rental house in Canada to provide HD cameras in the late 90s. Since then, Sim’s digital cinema inventory and technical proficiency has grown dramatically, making them experts in their field. The company is well-known for providing RED training seminars and has been recognized for its development of simplified workflow solutions.

“Sim has been an incredible supporter of RED since we unveiled our first Camera at NAB in 2007,” said Jarred Land, Fire Chief at RED Digital Cinema. “We’re confident that Sim will provide excellent repair services for our RED owners in Canada and will continue to be a leading supplier of RED camera rentals.”

In preparation of the November launch, Sim Video Toronto has renovated its main floor to accommodate the new RED service center and has already sent a second team of technicians to RED’s facility in Lake Forest for comprehensive training and certification in RED product repair and service administration.